The Role of Advertising in Reducing Gender-Based Violence in Yola South LGA, Adamawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Gender-based violence (GBV) remains a pervasive issue in many parts of Nigeria, including Yola South LGA, Adamawa State. Advertising campaigns have been recognized as an important tool in raising awareness about social issues, changing attitudes, and encouraging behavior change. According to studies by Bello et al. (2023), advertising can play a critical role in educating communities about the negative impacts of GBV and promoting more equitable gender relations. In Yola South, where traditional gender roles may influence perceptions of violence, advertising campaigns can help challenge harmful norms and empower victims to seek support. This study explores the role of advertising in reducing gender-based violence in Yola South, focusing on the effectiveness of awareness campaigns and the role of media in shaping public perceptions and behaviors.
1.2 Statement of the Problem
Despite the growing efforts to combat gender-based violence in Nigeria, the problem persists, particularly in rural areas like Yola South LGA. While government and non-governmental organizations have launched various advertising campaigns to raise awareness about GBV, the effectiveness of these campaigns in changing attitudes and reducing violence remains uncertain. This study seeks to investigate the role of advertising in reducing GBV in Yola South, with a particular focus on how advertising can challenge cultural norms and encourage positive behavior change.
1.3 Objectives of the Study
1. To evaluate the role of advertising in raising awareness about gender-based violence in Yola South LGA.
2. To assess the effectiveness of advertising campaigns in changing attitudes toward gender-based violence in Yola South LGA.
3. To explore the impact of advertising on reducing the incidence of gender-based violence in Yola South LGA.
1.4 Research Questions
1. How effective are advertising campaigns in raising awareness about gender-based violence in Yola South LGA?
2. What impact do advertising campaigns have on changing attitudes toward gender-based violence in Yola South LGA?
3. How does advertising contribute to reducing the incidence of gender-based violence in Yola South LGA?
1.5 Research Hypothesis
1. Advertising campaigns significantly raise awareness about gender-based violence in Yola South LGA.
2. Advertising campaigns positively influence attitudes toward gender-based violence in Yola South LGA.
3. Advertising campaigns contribute to the reduction of gender-based violence in Yola South LGA.
1.6 Significance of the Study
This study will provide valuable insights into the role of advertising in addressing gender-based violence in rural areas like Yola South. The findings will be useful for policymakers, NGOs, and advocacy groups seeking to design more effective advertising campaigns to reduce GBV and promote gender equality.
1.7 Scope and Limitations of the Study
The study focuses on the role of advertising in reducing gender-based violence in Yola South LGA, Adamawa State. It does not extend to other forms of intervention or urban areas.
1.8 Operational Definition of Terms
1. Gender-Based Violence: Violence directed at individuals based on their gender, often manifesting as physical, emotional, or sexual abuse.
2. Advertising Campaigns: Coordinated efforts to promote awareness or change behavior through media channels such as television, radio, and print.
3. Awareness: The state of being informed or conscious of an issue or subject.
